The Twin S Mystery Is the Klaudia Glam London Crash Case Linked to a Famous Rapper

What We Know So Far

The current status of the situation is unfortunate and continues to become clearer. According to reports, Klaudia Glam (aka Klaudia Zakrzewska) was apparently involved in a fight outside of a Central London nightclub, prior to being hit by a car. A woman has been arrested in connection with the crash, and although multiple sources are claiming Klaudia is in critical condition, others state she has died through social media.

The ambiguity is significant, as social media allows for the fast development of stories. Early posts may have both verified and unverified information from different sources (as this current situation). Some sources have repeatedly posted unverified information and from others I have seen, the authorities have not released any details on the possible motive of the crash.

There are several reasons why the"S" mystery went viral. First, it has all three of the elements that the internet thrives on and cannot ignore - celebrity, a public feud, and lack of reliable information from official sources. Once a name like "S" got into the discussions Social Media filled in the gaps with speculation and screenshots and half-truths. Again this doesn't mean that the rapper is involved with this incident, just that the rumor had enough of a cultural fabric to move quickly. Speed of sharing often eclipses speed of verification, so the most responsible reading today is still to acknowledge that there continues to be an on-going investigation with regards to this alleged connection, and it remains unconfirmed.

Why the “Twin S” Entered the Chat

Reports indicate he may be a Tanzanian rapper who lives in East London. That's not confirmed though, nor is it confirmed that he was involved with either one of the two women involved in the crash, and neither is it on mainstream media on record as being involved with either of the victims from the crash.

So even if they have found out who the guy is from the internet, they have a long way to go before finding out if this is true.

Why the Story Spread So Fast

Digital Media Business Elements Can't Be Ignored

The business element of digital media gets more visibility because there are stories being created that feature Influencers, Nightlife, or possible love triangles among celebrities. All these factors can create a buzz about something and create enough traction for the story that it will get buzzes from all types of digital media marketing such as clicks, reposts and speculation.

They typically create good traffic for anything connected to relationship events whether negative, positive or indifferent in nature. In this case, all the factors were negative and created a perfect storm for clicks and reposts from every digital source possible. The incident, its nature, the indication of betrayal, the celebrity with "street cred," and the significant moment created a phenomena.

Another problem in using tempo with the news in a play-by-play method where people all started searching for identity, status, and motivation of the object associated with such stories immediately upon seeing either the name of that object or the event itself manifested as a result of their association with that object creates a level of urgency for the users of that event and provides great traffic value, doesn't necessarily mean anything factual. A lot of times, "rumor" gets created and used as a shadow headline until enough facts are established for actual headline use.

The Risk of Turning People Into Plotlines

It can be difficult to remember that there are actual people who have to deal with a major life change as a result of what's happening around them on social media (trending topics on facebook, etc.). For example - the arrest of Klaudia Glam; what she's dealing with right now; and all of the social media fallout are not simply "content" they are real-life consequences for a human being (to put it plainly).

When the online community jumps straight into scandal framing during a conversation like this before they really know what happened; they have the potential to really minimize the amount of harm caused to the affected individual.

If you are a brand or media organization or creator; remember this: Just because you move fast doesn't mean you verify what you're covering is accurate. The repercussions of reporting incorrectly in this instance will have a much greater cost of credibility to you than if you would have waited a little bit longer and verified what happened in order to make sure you are reporting correctly.

What to Watch Next

The biggest news to arise out of this incident is whether or not there is an official police report stating what actually took place, and if there was even a personal dispute that can be tied to this incident at all. If the authorities are able to confirm the motive for this incident, then the mystery of “Twin S” could potentially become part of a much larger criminal investigation as well. However, if the motive is not confirmed, the mystery of “Twin S” could end up fading away as just another example of how social media has allowed celebrities and their stories to be tied to a tragedy before all the facts are known.

In the meantime, the best strategy is to treat the rapper’s connection to the incident as unverified and to monitor any future updates on the incident from authorities. Also, any story that sounds too complete this soon after the incident should be treated with caution.